The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic, and demonstrates the opportunities and pitfalls that await big brands when they enter the world of Web 2.0. This case explores the challenges of appealing to new target markets, without alienating existing customers. But, repositioning the brand has proven to be harder than expected. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to younger women. Well-established fashion brand Eileen Fisher has traditionally appealed to older women. Sales & Marketing Case Study | Authors :: Anat Keinan, Jill Avery, Fiona Wilson, Michael I. Our case solution is based on Case Study Method expertise & our global insights. Harvard Business Case Studies Solutions - Assignment HelpĮILEEN FISHER: Repositioning the Brand is a Harvard Business (HBR) Case Study on Sales & Marketing, Fern Fort University provides HBR case study assignment help for just $11.
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